When increasing your business’s brand awareness, no tool does it better today than social media. By promoting your business on Facebook and Twitter, you not only get to serve your customers directly, but you also reach new customers in Campbell, California and neighboring states.
Passwords used to be the standard for online security, as they prevent unauthorized data access. But as phishing attacks and data breaches affect more Campbell businesses today, it's becoming apparent that passwords are not enough to keep attacks at bay.
The COVID-19 pandemic forced many Campbell businesses to adopt a remote work setup to curb the spread of the virus. But as more businesses slowly reopen to boost the economy, some companies are considering making the remote work option permanent.
Beneficial for both employees and employers
While remote work has many benefits for businesses, such as cost savings and reduced absenteeism, it also has perks for employees.
As the cyberthreat landscape evolves, Campbell businesses have to improve their cybersecurity measures. And since human error is the main cause of data breaches, improving employees’ cybersecurity awareness through education and training should be every company’s priority.
The rapid spread of the coronavirus has forced many companies in the United States to adopt a remote work setup to slow down the infection rate. As of this writing, there are almost 2,000 confirmed COVID-19 cases in Santa Clara alone, and this is expected to rise in the near future.
Some businesses believe that installing antivirus software and utilizing their firewall are enough to prevent cyberattacks. But these are no longer sufficient, given the rise of more dangerous threats to business data.
Statistics show that while 43% of cyberattacks in the United States are directed at small businesses, only 14% of these companies are properly equipped to defend themselves.
Phishing attacks are becoming more dangerous these days. Before, scammers only targeted email accounts and scams were much easier to spot. Phishing attacks today also involve cybercriminals sending text messages and making phone calls to steal your confidential information.